Like, seriously. They are going to survey people to see if they think companies are doing a good job and then post the results annually, ... hun? Am I reading their website correctly?
Looks about as effective as Ian Somerhalder letting people know that they can vote with their dollars, and rather than giving them advice as to what to buy or not buy, simply asking them if they will tell their friends this amazing revelation.
Both ideas and initiatives seem to be backed by some big shots, and they seem to have identified the key to success, but seriously, why aren't they providing any assistance to people in terms of what to buy or not buy? Why are they just asking people on the street for their opinions? Why!?
(Please realize that I am posting this video because it is unbelievably pointless and frustrating, not because I think it is of any value. The value here is that it will hopefully make you angry enough to try to do something useful.)