I don't know if they know anything about Bucky but they seem to be thinking pursuing goals in a new way, with lots and lots of .
https://www.globalcitizen.org/en/
They:
1) Tell people what to do
2) They have a reward pushing people to do more
3) They even had Chris Martin adorn their shirt while playing a t the super bowl
I really hope I can get in touch with them and help them become a household name.
Wish me luck :)